Created in 2015 by BASF, the Monarch Challenge has been a nationwide event with the goal of helping to increase milkweed habitats for monarch butterflies.

It may be hard to initially wrap your head around planting milkweed next to your fields, but it may just be the key to attracting some of nature’s best pollinators. “When we start talking about it, the initial discussion might be a little challenging, because we are talking about what many people consider a weed, […]

As monarch butterflies prepare to fly north, BASF is encouraging farm families to provide a layover for these iconic insects by planting milkweed habitats along the migration path as part of the company’s Monarch Challenge. The Monarch Challenge is a program of BASF’s biodiversity initiative Living Acres, which seeks to restore the monarch population, by […]

Tools from the BASF Living Acres Monarch Challenge are helping farmers build the habitat monarchs need to make their way north, including a vital sidekick: milkweed. “Milkweed is critical to the monarch throughout its life cycle, but can be difficult to grow,” said Laura Vance, Biology Project Leader, BASF. “The Living Acres Monarch Challenge is […]