Reusing chicken litter can save costs and a new study shows that the environment in reused poultry litter can deter growth of pathogens like Salmonella.

The National Chicken Council — the United States’ oldest and largest national association representing the U.S. broiler chicken industry — has developed a series of 360° virtual reality videos showing the various stages of chicken’s life during modern, commercial production. The new experience is part of NCC’s Chicken Check In program, which serves as a […]

Fans will eat 1.35 billion wings during Super Bowl weekend, an all-time high, as the Philadelphia Eagles and New England Patriots battle for the Lombardi Trophy. That projected figure is up 1.5 percent or 20 million wings, from 2017, according to the annual National Chicken Council Chicken Wing Report. The report projects Americans’ consumption of […]

The National Chicken Council (NCC) has gotten down to brass tacks when it comes to consumer assurances. The United States’ oldest and largest national association representing the U.S. broiler chicken industry has rolled out a set of industry-wide standards for broiler chicken welfare – the “Chicken Guarantees.” The standards are launched as part of NCC’s […]

It’s not Super Bowl Sunday without a plate of chicken wings and this year it looks like we will be snacking on 1.33 billion wings, according to a National Chicken Council (NCC) annual report. NCC’s 2017 Wing Report estimates that Americans will eat 1.33 billion wings during Super Bowl LI weekend, as the Atlanta Falcons […]