Osborn Barr

Study shows Gen Z favors ag technology, trusts government

· November 28, 2017

How will Gen Z shape the ag industry? A new comprehensive study released by Osborn Barr may shed some light . The generational shift study titled “Farmers of Tomorrow: Generation Z’s Future in Agriculture”  indicates the gap in attitudes, perceptions, and intentions between “Gen Z” (18-to 22-years-olds with an immediate family member farming) and “BoomXY” […]

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