Debuting May 12 to 21 during the PBR World Finals in Fort Worth, Texas, one of TV’s top Western stars will be telling stories of bull riders to celebrate multi-generational values associated with ranchers, farmers, and cowboys. 

Kubota will join new partner PBR for its second-annual Air Force Reserve Cowboys for a Cause charity exhibition.

Mason Lowe, a 25-year-old Missouri man passed away while doing something he loved — bull riding. With heavy hearts we mourn the lost of a great cowboy.