Perdue Farms is getting called out for their Harvestland Organic ads for leading consumers to believe all Perdue chickens are organic.
Tyson Food has developed a Contract Poultry Farmers’ Bill of Rights to enhance communications and transparency with the thousands of independent farmers who grow the company’s chickens. Tyson is also forming an advisory council made up of poultry farmers and is investing in technology for additional communications. “We value the farmers who raise our chickens […]
Tyson Foods is among the nation’s large agribusinesses that’s leading the way in revolutionizing the animal well being and camera monitoring experience.
The major player in chicken production is hoping to change people’s perceptions by opening up their doors.