In its ongoing mission to earn consumer trust in American agriculture, the U.S. Farmers & Ranchers Alliance has selected Erin Fitzgerald to lead the organization as its next chief executive officer. Fitzgerald formerly served as Senior Vice President, Global Sustainability for the Innovation Center for U.S. Dairy, a part of Dairy Management Inc. (DMI), which […]

The food industry now has access to six inside experts on agricultural sustainability thanks to a new council formed by the U.S. Farmers & Ranchers Alliance. The Sustainability Officers Council was created to provide food companies with access to the farmer and rancher perspective. USFRA is pleased to announce six new Sustainability Officers: Kyle Bridgeforth […]

With each generation becoming further removed from agriculture, many teachers and students today have not had the opportunity to visit rural America, tour a farm or ranch, or meet someone who works in production agriculture. The Kansas Soybean Commission has partnered with U.S. Farmers & Ranchers Alliance to launch a Teacher Awareness Program to create […]

Let’s face it — it could be the best no-filter needed portrait from your farm that morning on Instagram or a witty tweet on how you wouldn’t trade your job in agriculture for the world —  no matter the post, it often falls on deaf ears — or should we say blind eyes — if […]

Teachers and high school students can get a first-hand look at farming thanks to a new curriculum introduced by the U.S. Farmers & Ranchers Alliance’s (USFRA). The Discovering Farmland curriculum uses the award-winning documentary, “Farmland,” a film by James Moll, as a foundation. It presents high school students a first-hand glimpse into agriculture through the […]

Get online and vote. The U.S. Farmers & Ranchers Alliance (USFRA) has opened the polls for their third class of Faces of Farming and Ranching, a nationwide search to help put real faces on agriculture. These standout farmers and ranchers will share their stories on a national stage to help shift conversations about food production […]