The plan had been for the 2022 National Farm Machinery Show to require all attendees to register. But with only about 30 days until the nation’s largest indoor farm equipment show takes place, Feb. 16 to 19, event organizers have opted to make registration voluntary. This switch removes any limitations to accessing the show floor to network, experience seminars, and conduct business.
A news release sent out by the National Farm Machinery Show did not explain why registration was changed from being required to instead being voluntary.
Still, attendees are encouraged to register on their own accord. The organizers said that voluntary registration would enable attendees to better network with exhibitors quickly and efficiently. When registered, the show is able to collect feedback and understand attendees’ business needs. It also allows exhibitors to evaluate the equipment they bring based on who is attending the show and why.
The National Farm Machinery Show spans 1.2 million square feet at the Kentucky Exposition Center and features more than 900 booths of the agricultural industry’s latest and most comprehensive display of equipment, services, and technology. The event features free seminars with topics ranging from market strategies to the future of precision planting.
Oftentimes, this event is an opportunity to get a first-time look at cutting-edge agtech. Though it’s unclear how the pandemic will impact attendance, previous shows have regularly welcomed upwards of 300,000 farmers to Louisville.
“After having to postpone the National Farm Machinery Show in 2021 [because of the pandemic], our number one goal has been to create an even better 2022 show. This includes prioritizing a safe and seamless entry to the show floor for all our attendees and exhibitors,” said David S. Beck, president and CEO of Kentucky Venues. “Adapting our original plan by making registration voluntary for the second year ensures our attendees can experience the process for future years and access activities around the show without any challenges at the door.”
To view a complete list of exhibitors at the 56th National Farm Machinery Show, visit this link and tap the “view exhibitor list” button under floor plans.