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CropX acquires CropMetrics in pairing of soil-irrigation technologies


When complementary technology systems unite, there are many ways that our food system can win. Soil sensor and analytics company CropX hopes that its acquisition of CropMetrics will do just that and help it connect with more farmers who can gain value from its services. CropMetrics provides cloud-based, precision-irrigation tools, and customers will now have access to an unmatched combination of in-soil data, advanced farm management analytics and decision-support tools.

CropMetrics adds more than 500,000 acres under management and over 10 years of in-depth U.S. farm data to the CropX farm management platform. With a vast distribution network, best-practice service model, user-friendly decision support platform, and a patented Variable Rate Irrigation platform for pivot systems, CropMetrics has earned a reputation for providing exceptional quality, service and irrigation results.

“Adding CropMetrics’s solutions, extensive dealer network and experienced support team furthers CropX’s mission to become the global leader for in-soil IoT solutions for today’s producers,” said John Vikupitz, president, CropX. “Combining the power of CropX and CropMetrics will help us deliver the most advanced in-soil data analytics, decision-support tools and data-driven irrigation prescriptions to growers worldwide.”

A proven internet of things (IoT) pioneer in the grower community, CropX provides highly accurate, proprietary soil sensing technology and an award-winning, feature-rich, decision-support platform built by in-house agronomic, data science and software teams. By analyzing soil data and integrating it with crop models, satellite imagery and weather forecasts, the CropX farm management platform helps farmers around the globe cut crop-input costs and increase profitability by driving water, fertilizer, energy and labor savings.

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