Growers Edge Financial has entered into a strategic partnership with CropX, with the hopes of incentivizing farmers to adopt soil-sensing technology that can help reduce risk and sustainably improve yields for farm operations.
“The financial instruments available today do not meet the needs of farmers who want to embrace new ways to improve the profitability and sustainability of their operations,” said Joe Young, president and chief operating officer, Growers Edge. “Working with strategic partners like CropX, we are providing the incentive a farmer needs to confidently adopt new technologies that can drive their long-term sustainability and business success despite rising environmental and business challenges.”
CropX provides premium soil sensing technology that helps farmers cut crop-input costs through optimized farm management technology that delivers water, fertilizer, energy, and labor savings. By analyzing soil data and integrating it with crop models, satellite imagery, and weather forecasts, the CropX cloud-based software platform is designed to boost crop yields through in-field sensors that integrate with irrigation systems to automatically deliver the correct amount of water based on specific plant requirements rather than watering an entire field based on rough estimates.
The companies will work together to develop an agronomic prescription based on CropX field trial data and the Growers Edge analytics platform to create a precise model for farmers using CropX sensors to follow in an effort to improve yields and profitability. Farmers will be able to participate in a 2020 pilot program that will feature an irrigation practice prescription and a Growers Edge money-back guarantee that reduces the risk of adopting CropX technology.