FarmTrade.com, the first and only online exchange for crop protection products, has launched a redesign of its website landing page. FarmTrade was founded in 1998, under the name XSAg, changing its name to FarmTrade in the Summer of 2014. More than 100,000 registered top growers and hundreds of blue-chip sellers buy and sell more than $1 billion worth of product on the FarmTrade.com online trading platform. Complete anonymity is guaranteed to both buyers and sellers who use “Name Your Price” to gain the best price possible.
Agriculture has seen many new entrants into the e-commerce market place over the last several years. A recent farmer survey by a major ag magazine shows 15 percent of growers plan to purchase ag chem products online in 2020.
“As e-commerce pioneers in the industry, it is exciting to see growing online purchases and new entrants offering products. It means we are doing something right. Competition is the American way and we welcome it,” says Jeff Stow, President of FarmTrade. “Our business model is unique. We are the only buyer-driven trading floor for agricultural chemicals. We don’t own, distribute or sell products, our online trading platform facilitates the exchange. We believe the exchange model is the most efficient way to transact.”
“We are the only company in the industry that utilizes an escrow system for all chemical transactions,” Stow explains. This is a major differentiating feature. Stow continues, “The escrow service we provide has great benefits to both the buyers and the sellers. Both parties are protected as we hold transactional funds in our escrow account during the logistics process and for 2 full business days after delivery. This assures that our buyers get exactly what they ordered before payment is made to the seller. And for our sellers, it guarantees timely payment.”