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John Deere rolls out new customer-centric website


John Deere has launched a new company website that places those who shop for and own John Deere equipment as the number one priority. The site design is mobile responsive and works on a variety of screen sizes, from smart phones and tablets to traditional desktop computers.

“Our customers are often on work sites, farms, and other locations when they need information quickly about products and services offered by John Deere,” said Sean O’Hanlon, director, Global Internet Strategy, Deere & Company. “We worked extensively with customers to create a new website that meets their needs.”

O’Hanlon said the improved contains:

  • Concise product information and easy-to-use navigation.
  • More useful tools for those who shop for and own Deere products and services.
  • A product-centric focus on helping users accomplish key activities such as identifying the right machine for their use or locating a dealer.
  • Easy spec-to-spec comparisons across John Deere and competitive models.

“This redesign benefits all of our customers whether they are farmers, ranchers, construction contractors, landscapers, loggers and all others whose work is linked to the land,” O’Hanlon said. “Our customers want to quickly find the information they need, whether they are searching from their desk or from a jobsite.”

The global launch included 33 John Deere sites in 16 languages and approximately 2,300 product pages. About 2.5 million visitors view information each month at the company’s website.

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