Titan Machinery has announced a strategic alliance that brings Farmers Edge precision digital solutions to growers across Titan’s footprint. Additionally, the two companies will collaborate to further integrate and enhance equipment management capabilities within the Farmers Edge platform to deliver the next level of productivity, cost savings, and simplicity to farmers.
“Farmers Edge continues to innovate precision agriculture, getting farmers from data to decisions easier and faster,” says David Meyer, CEO of Titan Machinery. “Daily satellite imagery, reliable machine connectivity, field-centric weather, and other data feed FarmCommand – the integrated farm management platform – giving growers quick insights into factors impacting their crop and equipment, regardless of brand. Farmers Edge has trained technicians and agronomists across our territory to work side-by-side with our precision experts to install, train, optimize, and provide ongoing field support to our customers.”
Farmers Edge is intensely dedicated to advancing the implementation of machine learning and data analytics to give both growers and agricultural professionals the information they need to make the best possible decisions. Connecting industries and breaking barriers in agriculture, Farmers Edge is actively forging new partnerships that showcase the value of field-centric and integrated data management.
In 2017, they announced an exclusive partnership with Planet for high-quality, high-frequency satellite imagery, and most recently announced an alliance with PartnerRe that will enable data-driven customization of grower insurance solutions. Ron Osborne, CSO of Farmers Edge remarked, “We’re very excited about our partnership between Titan Machinery and Farmers Edge. Both companies are thought leaders, and this unique collaboration will deliver valuable, innovative, and integrated solutions to farmers and their dealers, around the world.”
“This new alliance with Titan Machinery will take us far beyond a distribution agreement to the full integration of field and equipment data,” said Wade Barnes, president and CEO of Farmers Edge. “Equipment is central to decision agriculture, and now we will combine data and expertise with Titan to ensure customers have the right information to operate their machines more productively with the ability to immediately identify and correct performance and health issues.”
