Yamaha Motor Corporation may be a more well-known brand among outdoor enthusiasts, the company is also dedicated to providing an off-road lineup that farmers and ranchers can use for both work and play. Yamaha also wants to make sure the next generation is educated on proper, responsible use of off-highway vehicles … thus the reason they started the Yamaha Outdoor Access Initiative. We had the opportunity to visit with Steve Nessel, ATV/SxS Group Marketing Manager for Yamaha at the National Association of Farm Broadcasting convention in Kansas City to find out more details on this Initiative.
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