Yamaha Motor Corporation may be a more well-known brand among outdoor enthusiasts, the company is also dedicated to providing an off-road lineup that farmers and ranchers can use for both work and play. Yamaha also wants to make sure the next generation is educated on proper, responsible use of off-highway vehicles … thus the reason they started the Yamaha Outdoor Access Initiative. We had the opportunity to visit with Steve Nessel, ATV/SxS Group Marketing Manager for Yamaha at the National Association of Farm Broadcasting convention in Kansas City to find out more details on this Initiative.
Yamaha Outdoor Access Initiative teaches youth farm safety
By Ann Hess, Former Staff Writer Published:
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