Farmers directly connect with busy moms about food

In recently launched video series, farmer volunteers head to the big city to help urban and suburban moms tackle their busy lives and answer the food questions that nag so many parents.

“We get it. We’re moms too. There’s just not time to sort everything out. There’s too much information,” said volunteer farmer and mom Kristin Reese from Baltimore, Ohio. “Spending time with these moms — carpooling, grocery shopping, running errands — helps us learn more about how they make their food choices and gave them access to real time answers about food in the daily lives.”

While the lifestyles and scenery may be different between urban and rural moms, they have more in common than not.

“At the end of the day we all just want to stay on top of the crazy to-do list and take care of our families, stressing about food doesn’t fit into that mix. We are all overwhelmed,” said Bekah Gustafson from Dresser, Wisconsin. “Standing in the milk aisle with a mom who has no agriculture context, it’s easy to understand why.”

The Carpool video series is part of the farmer-led CommonGround program. CommonGround is a group of farmers having conversations about the food they grow and how they produce it. They share personal experiences, as well as science and research, to help customers sort through the myths and misinformation surrounding food and farming.