Goldman Sachs puts precision farming on a pedestal

Goldman Sachs, one of the world’s leading investment banking and securities companies, is highlighting its interest in precision agriculture and other agricultural technologies in a new video.

The company makes the case for farming by noting that as the population continues to grow without a comparable increase in farmable land, the world has once again reached a tipping point in its long-term food supply problem. The next leg of food production growth will come from greater precision in agriculture, says Goldman Sachs Research’s Jerry Revich, with advances in hardware, software and computing power converging with technologies like self-driving tractors and drones to help farmers feed humanity’s next century.

Goldman Sachs appears to be making a sincere effort to spread the message of today’s farming industry and the advances that are propelling it forward.