At least one agriculture company will have a Super Bowl commercial

Avocados From Mexico is getting psychedelic in its approach to 2017 Super Bowl advertising with this teaser staring Jon Lovitz. “Just relax and let the glory of avocados consume your mind,” the company says.

Guacamole is amazingly popular in the U.S., but there are other products that avocados are used for. So it’s no surprise when Avocados From Mexico notes that is represents more than 60 percent of the U.S. market share for the products. The company also points out that the total volume of avocados sold in the U.S. in 2005 was 802,976,829 pounds and that number has jumped to 1,763,593,888 pounds in 2014.

Enjoy the vid, and, of course, we hope that we’ll get to see more ag-centric businesses represented at the big game on Sunday!