Articles by Amber Parrow

5 things to think about with ag photography

Amber Parrow http://freshavenue.com/ · November 9, 2018

I can’t think of any other place that makes me as happy than standing in the middle of a field ready to be harvested. In my corner of ag, I’m in the produce fields where the weather is perfect and your nose is greeted with the crisp, refreshing smell of lettuce being harvested. I’ve even […]

The invisible dance of agriculture in the Salinas Valley

Amber Parrow http://freshavenue.com/ · September 13, 2018

It is the first nine feet above the ground that hosts a flurry of energy. Sun, wind, moisture, and the photosynthesis of vegetation are emitting and receiving energy transfers constantly. It is in those nine feet where humans and animals reside, but it is also in that magical space where our food is grown. Out […]

6 things every produce truck driver needs

Amber Parrow http://freshavenue.com/ · September 10, 2018

What better time to celebrate produce truck drivers and other truckers than during National Truck Driver Appreciation Week.

Shadwell, a chapter of my family’s farming history in the land of Jefferson

Amber Parrow http://freshavenue.com/ · July 4, 2018

In learning about my family’s roots, I discovered a relative who bought property in Virginia called Shadwell, where he cultivated the land.

The families that follow the lettuce

Amber Parrow http://freshavenue.com/ · April 13, 2018

We call it the transition — when the growing season for lettuce and other tender greens shift from California for the spring and summer to Arizona for fall and winter.

The many faces of produce safety

Amber Parrow http://freshavenue.com/ · March 8, 2018

It is so easy to get caught up in the competitive side of business. Or maybe that is just me, the marketer, always listening and looking for the things that push my brands ahead of the pack. I had one of those moments when I heard about GreenGate’s participation in the USDA Quality Monitored program. […]

Produce safety, right down to the follicle

Amber Parrow http://freshavenue.com/ · February 9, 2018

It’s well known that protective coverings are used in processing produce, but it’s less known that they’re also used in harvesting.