Get out the crock pots, chips, dips, and chicken wings! This weekend is one of the most anticipated because of its centerpiece event, the Super Bowl. The highly anticipated event is watched by so many for two main reasons: the game and the commercials. In recent years, many ads have left us with chills, while others have caused controversy. This year promises the same, and we have filtered through some of the best (and worst) commercials that have been revealed so far. Many companies are getting their money’s worth by releasing the commercials early to gain social media buzz, while others are just releasing teasers.
While some fans bet on which team is going to win, the big money is dished out during the commercials. Just 30 seconds of ad time during the 2020 Super Bowl on Fox costs $5.6 million, according to the Hollywood Reporter. Last year’s 30-second commercials cost $5.2 million — resulting in a $400,000 increase from last year!
Without further ado, we present the commercials that we are excited about — from an ag point of view, of course!
Doritos – Earlier this week, we covered the first video released by Doritos — a must watch. This video shows a different interaction with Sam Elliot and Lil Nas X. This song was a hit this past summer that took over the radio — no surprise it is in an ad for the big game. This is sure to make you chuckle.
WeatherTech & University of Wisconsin School of Veterinary Medicine: There is nothing we love more than a good commercial with a cute dog. This one pulls on our heartstrings as we watch how advancements in technology can save man’s best friend.
Little Caesar’s first Super Bowl commercial: Could Little Caesar’s new delivery service be the next best thing since sliced bread? With all that customers love about Little Caesar it just might be. The commercial depicts Rainn Wilson (Dwight from “The Office”) as the embattled CEO of “Sliced Bread, Inc.”, who implodes in the wake of Little Caesars announcing they now deliver pizza.
However, there are also commercials that have us raising our eyebrows. Amanda Zaluckyj, aka The Farmer’s Daughter, explains it best when she covered the Michelob Ultra commercial. “This is literally the most pathetic attempt to ‘help’ anyone. Let’s do some simple math. There are 43,560 square feet in an acre. Michelob is willing to support the transition of 6 square feet for every 6-pack sold. That means they have to sell 7,260 packs of beer to pay for one acre to transition to organic production.”
We will be watching on Super Bowl Sunday to see if any other commercials pop up and spark our interest, or make us face-palm like last year.