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John Deere brings the farm home with Minecraft world


Agriculture has something for everyone — especially for those who like to game and use their imagination. First there was Farmville, then Farming Simulator, and now make way for FarmCraft! 

John Deere is bringing the farm to young game enthusiasts with the latest version of FarmCraft, a Minecraft experience. Created by Blockworks, in collaboration with John Deere, the Minecraft experience gives players an introduction to modern agriculture through the virtual use of machines, processes, and decisions that go into farming today.

Minecraft is very popular among young people and great for creative minds. This non-violent, educational game teaches kids the fundamentals of programming skills, teamwork, problem-solving, and encourages creativity.

The FarmCraft experience, within Minecraft, is intended to educate young people on the importance of agriculture using a familiar, interactive platform. Within the FarmCraft world, players will undertake and complete unique farming missions, including planting and growing crops and then harvesting them.

“John Deere places a significant focus on youth education as a means to increase the number of students interested in pursuing college degrees and careers in agriculture,” said Lauren Willis, Global Manager Brand Licensing. “Our team sees FarmCraft as a fun and unique way to introduce the industry to a whole new generation of young people.”

If you haven’t heard of Minecraft before you probably don’t have kids or you really were raised in a barn. Farmcraft has potential to reach millions of young gamers. According to Digital Trends, Minecraft is one of the best selling games, coming in second behind Tetris. “Between console, mobile, and PC sales, the game has reached over 200 million people. Factoring in the free-to-play mobile title, Minecraft has a player base of nearly 500 million.”

Available now within the Minecraft Marketplace, FarmCraft provides an added educational benefit of player interaction with an automated researcher who explains the FarmCraft world and scenarios as players explore and complete activities. Learn more about FarmCraft here.

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