Years ago, TV commercials would interrupt our favorite programs and try to grab our attention before we got up to get a snack. The more interesting they were, the better chance they had of getting their message across to the viewer.
Today is no different, except there’s a lot more competition in how people spend their down time (TV, Netflix, websites, social media, gaming, etc.), and the amount of time you have to gain their attention (usually less than three seconds before they scroll to the next thing).
During the first week of the Animal Ag Alliance’s College Aggies Online program, we explored the concept of grabbing people’s attention in social media and then getting your message across. If you don’t know about College Aggies Online, it’s a scholarship program that teaches students how to advocate for agriculture online. Participants receive nine interactive and educational weeks of content to help them become confident and effective communicators for agriculture with guidance from industry and farmer mentors.
The first week was dairy week (my company, the national dairy checkoff, has been a sponsor since 2015), and the students were challenged with grabbing people’s attention and then sharing some cool dairy cow facts to start a conversation. New Mexico dairy farmer Tara Vander Dussen (aka New Mexico Milkmaid) and I served as mentors and judges of the students’ work.
Every student did a great job, but I want to highlight a few who we thought were excellent. I hope you all give them a follow and share their work as they go through the program. And if you are college student, you still have time to sign up and participate as an individual and a team (there are different challenges for each).
Check out these awesome 2020 College Aggies Online dairy posts.
@jessicaschmitt4 With this lifestyle, who wouldn’t want to be a dairy cow?? ##CAO20 ##undeniablydairy ##fyp ##gotmilk
@carriespangler Different dairy breeds!!! Which one is your favorite? ##COA20 ##CollegeAggies ##agriculture ##cow
@cessccaa bought the onesie just for this, don’t let it flop ##gotmilk ##undeniablydairy ##CAO20 ##foryoupage ##fyp ##ag ##dairy
If you are interested in getting involved in advocating for dairy, please contact your local checkoff. They have resources to help you get started.
To learn more about your national dairy checkoff, visit www.USDairy.com or send a request to join our Dairy Checkoff Facebook group.