While everyone’s grandparents are using Facebook, and the millennials dominate Instagram Stories, you might be wondering where the cool kids are hanging out. It’s probably TikTok. Started in China, TikTok is now a global sensation and network filled with short video content. The audience is mostly younger (under 30), and it is around the size […]

College Aggies Online is vital because it’s at this age that students begin to form strong opinions on food and environment and where they ask questions.

I’ve been working in the agriculture industry for six years, and since coming on board, I’ve been intimately involved in almost every dairy issue or crisis as well as attending almost every one of our industrywide crisis drills. Here’s what I recommend you do soon — if not today — to prepare, because the worst […]

Right now, your farm could have a Facebook page that people are posting to or asking questions on without you being there.

You’ve spent time building your farm or ag-business website. It has quality copywriting, beautiful photos, and a few videos about the farm (I recommend “Why you farm” and “What you farm” videos as well as farm tour videos). You’ve done great work, so people will learn more about your business. Your website analytics are telling […]