People may follow brands on social media, but they engage with other people, especially the farmer influencers. It’s important to connect.
The beloved Bottle of Milk presented to the winner of the Indianapolis 500 has been a part of Victory Circle ceremonies for portions of 10 decades.
When something bad happens on a farm, other farmers take swipes about the size of the farm or the farm’s setup and operation. All I can think is: “Why?”
If you can understand the urban point of view, then you have a good chance of understanding and addressing their concerns and possibly earning their trust.
If you are looking to engage and influence the younger generation and have some fun doing it, then you should consider TikTok, especially knowing that an estimated 69 percent of U.S. teens are regular users. TikTok is kinda the Wild West of social media, so you aren’t going up against major brands with lots of […]
Each monthly episode of the Your Dairy Checkoff Podcast is hosted by two dairy farmers who talk about dairy promotion topics with two industry experts.
If you are looking to connect with consumers in 2022 or grow your audience on a social media platform, focus on the basics of communication.
Having a strong social media presence is an opportunity to reach and teach your family’s future generations and those who will never step foot on your land.
For several years, the national dairy checkoff has sponsored College Aggies Online, and I’m impressed at how smart, creative and driven the participants are to learn and advocate for animal agriculture online. If you don’t know anything about the College Aggies Online college scholarship program, it’s an initiative from the Animal Agriculture Alliance. As part […]
There are many factors that keep farmers from crossing the digital rural divide to connect directly with their urban consumers.