Articles by Don Schindler, Dairy Management Inc.
If you are looking to engage and influence the younger generation and have some fun doing it, then you should consider TikTok, especially knowing that an estimated 69 percent of U.S. teens are regular users. TikTok is kinda the Wild West of social media, so you aren’t going up against major brands with lots of […]
If you are looking to connect with consumers in 2022 or grow your audience on a social media platform, focus on the basics of communication.
Having a strong social media presence is an opportunity to reach and teach your family’s future generations and those who will never step foot on your land.
For several years, the national dairy checkoff has sponsored College Aggies Online, and I’m impressed at how smart, creative and driven the participants are to learn and advocate for animal agriculture online. If you don’t know anything about the College Aggies Online college scholarship program, it’s an initiative from the Animal Agriculture Alliance. As part […]
There are many factors that keep farmers from crossing the digital rural divide to connect directly with their urban consumers.