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AGCO launches virtual product showroom


While this year has brought on many hardships for farmers and ranchers, it has also tested the creativity of companies. In an effort to still allow consumers to see the showroom floor and capture their interest, agriculture companies are turning to their computer to “meet” their customers. This week, AGCO Corporation launched a virtual product showroom for producers and consumers in North America.

“An online AGCO showroom has been planned for some time, but the coronavirus prompted us to push up our timeline because many in-person events have been canceled this year,” said Lauren Dejmal, manager of event marketing. “Now that it’s available, people who would have attended those events, as well as anyone else, can explore countless AGCO products from the comfort, safety and convenience of their homes and mobile devices.”

The showroom, available at, allows users to learn more about products of the company’s well-known brands, including Massey Ferguson, Fendt, Challenger, Gleaner, RoGator / TerraGator, GSI, and others.

The online showroom incorporates the layout of AGCO’s Intivity Center facility, the company’s sprawling Jackson, Minnesota, assembly plant and corporate museum, which provides guided tours and learning opportunities to the public in times not impacted by the virus. Virtual visitors can use intuitive gestures to explore the facility, see 360-degree views of equipment, watch product videos, download brochures, submit requests and even visit the company merchandise store.

“The best thing about this format is not being limited by space, location, travel concerns or even the weather,” said Aaron Belanger, farm show manager. “Logistical concerns simply don’t exist here: this virtual showroom will hold every product we manufacture and allow anyone to explore them at any time, on any day.”

Dejmal adds that the current virtual showroom is only in its first iteration. “We have many more capabilities planned and we’ll continue adding more brands, more products and more features to the experience. We’ve really only scratched the surface, so we encourage viewers to check back frequently and discover the newest features and enjoy what’s still to come.”

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