Bayer recognized as one of the most trusted global brands

Bayer has made the list of 100 companies globally with the best reputations. Reputation Institute (RI), the world’s leading provider of reputation measurement and management services, recently announced the company’s annual Global RepTrak 100 rankings, with Bayer coming in at number 86.

“Bayer is proud to be recognized by Reputation Institute as one of the most trusted brands in the world,” said Raymond F. Kerins Jr., senior vice president of corporate affairs for Bayer. “A positive reputation is one of the most valuable intangible assets a company can possess and something that should be honored and continually cherished and invested in.”

The world’s largest corporate reputation study of its kind, Global RepTrak 100 (RT100) is based on more than 230,000 individual ratings collected in the first quarter of 2018. It includes comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact. The global study shows what drives trust and identifies supportive behaviors such as intent to purchase a company’s products, willingness to invest in, or even work for, the company.

“Ethics, fairness and social influence are key in 2018,” said Stephen Hahn-Griffiths, RI executive partner and chief research officer. “Purpose-driven companies with enhanced brand strength have a higher reputation, as evidenced by the Global RepTrak results. Being purposeful is more important than ever.”

Of the companies at the top of the rankings, BMW and Microsoft broke into the Top 10, while Intel and Rolls-Royce fell out of the top echelon.

The top 10 companies in RI’s 2018 Global RepTrak 100 are:

1. Rolex
2. LEGO Group
3. Google
4. Canon
5. The Walt Disney Company
6. Sony
7. Adidas
8. Robert Bosch
9. BMW Group
10. Microsoft

Among home countries, the U.S. leads the way with 43 percent of American companies in the Top 100. However, only three U.S. companies made the Top 10 in 2018 and 71 percent of U.S. companies dropped in rankings. Companies from Japan and Germany ranked second and third in the world in terms of rankings overall (after the U.S.).