Beef and NASCAR have always gone hand-in-hand. This coming year, NASCAR is beefing up the raceway’s Xfinity Series for the third year in a row, and you’re going to want to save the date: February 18. The race is held in partnership with the National Cattlemen’s Beef Association, a contractor of the Beef Checkoff.
NCBA is sponsoring the 42nd season-opening race aptly named the Beef. It’s What’s for Dinner. 300 with their iconic beef branding to support beef farmers and ranchers as a part of the Checkoff program. The race will kick off the day before the 65th annual DAYTONA 500.
“The partnership we have with the Beef Checkoff and NCBA is unique to our sport and our fans love it,” said Daytona International Speedway President, Frank Kelleher of the Beef. It’s What’s For Dinner. 300. The race has given beef farmers and ranchers the perfect platform to reach consumers and tell the tasty story of beef. We have had two incredible Beef. It’s What’s For Dinner. 300. events and again can’t wait to smell beef on the grills of our campers in February.”
In addition to the race name, the Beef. It’s What’s For Dinner. the brand and logo will appear throughout Daytona International Speedway as well as on the winner’s trophy and in victory lane. For race fans and beef fans not attending the race, beef will be promoted on national radio ads and through additional promotional support provided through NCBA’s Beef Checkoff-funded work.
“We’re honored to be back for a third year and once again sponsor the Beef. It’s What’s For Dinner. 300 on behalf of beef farmers and ranchers,” said Clark Price, Federation Division Vice Chair for the National Cattlemen’s Beef Association. “What better way to celebrate beef as a race-day food favorite than at one of the most famous racetracks in the country.”
During last year’s Beef. It’s What’s For Dinner. 300, Austin Hill took the checkered flag. Meanwhile, Corey LaJoie, NASCAR Cup Series Driver #7 visited a Florida ranch in an opportunity provided by the Oklahoma Beef Council and Florida Beef Council.