This June, in honor of National Dairy Month, the Innovation Center for U.S. Dairy is partnering with nearly 40,000 family farms, processors, and brands to spotlight the many people who are devoted to dairy. The month-long celebration will rally communities from coast to coast to remind consumers that the ag community loves making dairy just as much as consumers love to enjoy it.
As part of the multi-year Undeniably Dairy campaign, this year’s June celebration will be unprecedented in both scope and scale. The effort will leverage large-format murals, podcasts, events, and special activations to spotlight devotees from every part of the farm-to-community chain.
Look for murals by local artists on barn walls, in eateries and other spaces across the country, from Chef Marc Forgione’s New York City restaurant to the Indianapolis Motor Speedway tunnel. These paintings will convey the hard work and passion that goes into making dairy foods. In fact, more than seven murals will be up before the end of the July in high-traffic areas, stopping people in their tracks and encouraging them to take pictures to share on social media.
“The dairy community is stronger than ever, taking extra steps to leave the land better than they found it and using new innovations to care better for cows all while delivering on the safe, high-quality dairy products consumers expect,” said Beth Engelmann, chief marketing communications officer at Dairy Management Inc. “Year two of Undeniably Dairy will serve as a kick-off to celebrate the devotion of farmers, chefs, and everyone in-between who bring the sustainably nutritious and delicious dairy foods that people know and love, to their table.”
“We hope to reach more people in June so they get to know the innovative, environmentally conscious practices dairy farm families like mine use every day,” said Nate Chittenden, a third-generation farmer from Dutch Hollow Farms in Schodack Landing, New York, whose barn was decorated with a mural by street artist Nils Westergard. “We’re proud of what we do and have always been inspired by the connection we all share, which starts with the way we care for our cows to make the dairy foods you love that in turn, helps me to provide the food on my family’s table.”
There will be opportunities to hear more from Nate, Chef Marc and others through chart-ranking podcasts including:
- Spilled Milk
- Oprah’s Super Soul Conversations
- The Sporkful
- The Bowery Boys
- Katie Couric
Other special events include 3D sidewalk chalk murals, on-farm breakfast events, and more.