Farmers for Free Trade launch Tariffs Hurt the Heartland


Farmers for Free Trade, the bipartisan coalition that’s leading farmer opposition to tariffs, has launched Tariffs Hurt the Heartland. This new, multi-million dollar campaign will highlight the widespread economic pain the trade war causes for middle America, particularly American farmers, manufacturers, workers, and consumers.

The first ad in this new campaign against tariffs highlights the disconnect between those Americans who are suffering the consequences of the trade war and Washington, D.C., where White House trade advisor Peter Navarro recently called the impacts of tariffs merely a “rounding error.”

“This coordinated campaign will tell the real-life stories of American farmers, manufacturers, factory workers, and families who have been hurt by the on-going trade war through loss of jobs, cancelled contracts, and increased prices,” said Brian Kuehl, Executive Director of Farmers for Free Trade. “Washington lawmakers are advancing tariffs that cause pain to the very people who drive our economy. That pain will get worse as these policies continue to spur retaliation from other countries. To push back against this advancing trade war, we are going to tell the stories of the jobs, businesses, and consumers who are too often being ignored by the people who make our nation’s policies but fail to consider the real-life cost.”

In addition to paid television, digital radio, digital, and print advertising, the campaign will also:

  • Stand up a full time rapid-response media operation to share stories of tariff impacts across the country and oppose trade policies that are harming American families.
  • Host town hall meetings throughout August recess and into the fall to hear directly from Americans who are bearing the brunt of the trade war.
  • Launch an interactive searchable map so that visitors to can see the impacts of tariffs in their states and Congressional districts.
  • Drive the conversation about tariff impacts on social media through infographics, videos and other media highlighting real-life stories of tariff pain.

The campaign’s first advertisement will run on Fox News, CNBC, and CNN, as well as in Iowa, Pennsylvania, and Michigan, before running in additional states. 

Tags: Agriculture News, Trade War, Trump Tariffs, Agriculture Economy
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