Heidi Crnkovic, a longtime agricultural communicator who has experience working with and for farmers and ranchers across the western United States, joins AGDAILY’s editorial team as Associate Editor. She will be instrumental to the day-to-day operations on AGDAILY.com and across the award-winning digital news outlet’s many social media platforms.
The New Mexico resident ushers in an exciting, creative, and dynamic approach to agricultural content that aligns with our core initiatives and standards. Crnkovic’s background is based in a genuine “boots in the dirt” approach to agricultural marketing, communications, and content development. She has a Bachelor of Science degree in agricultural science and a Master of Arts degree in agricultural and extension education.
Crnkovic’s employment history includes serving as director of communications for the Arizona Cattle Growers’ Association, as an extension 4-H agent with New Mexico State University, and as marketing director for New Mexico TriStar Virtual Academy, where she also taught agriculture and supported students with a variety of needs. Additionally, she has worked on a variety of ranches in Montana and owns a livestock operation in New Mexico.
“I’ve long-followed AGDAILY because of its reputation as an honest, timely representative for the agriculture industry,” Crnkovic said. “Through technology, it is integral that we fastidiously bridge gaps in communication and knowledge with resources that are available at our fingertips. I’m excited and honored to be a part of an outlet that provides relevant, reliable information to both ag producers and the public.”
Agriculture is an innovative and forward-looking industry, and AGDAILY has defined itself as one of the fastest-growing media outlets in the agricultural sector, being at the forefront of trends and addressing some of the most important issues of our time. And as an all-digital publication, being nimble and connected to the community are part of that identity.
Crnkovic’s success in her professional roles shines through in how her employers have been positively impacted by her work, and she has often embraced opportunities for growth and personal development. She also has given of her time, having volunteered over the years with the National Cattlemen’s Beef Association, the Arizona National Livestock Show, and New Mexico State University.
“Heidi’s extensive ranching knowledge and her curiosity for the nuances of our industry and its rural communities make her the perfect choice for this position,” said Ryan Tipps, AGDAILY’s founder and managing editor. “Her background and enthusiasm will do well in helping to connect AGDAILY with more people in the ag community, while engaging on some of the most critical topics of the modern era. I’m am thrilled to have her on board!”
Crnkovic’s first day with the company is June 6, 2022.
AGDAILY is part of Carbon Media Group and a subsidiary of VerticalScope USA, Inc. The digital publication, launched in 2016, has won numerous awards from industry organizations, including the Agricultural Communicators Network, the National Agri-Marketing Association, and the Livestock Publications Council.
