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Mahindra dealers now offering tractor Loaner Program


Tractor in the shop? No worries for Mahindra customers — participating dealers will now be offering loaner tractors. Mahindra North America introduces its Mahindra Loaner Program, a dealer-based program designed to support customers by providing a loaner tractor during major or extensive repair work.

“This dealer-driven customer loaner program demonstrates Mahindra’s strong commitment to standing behind our products,” said Cleo Franklin, vice president/CMO, marketing and strategic planning, MNA. “It is the Mahindra way of doing business. The loaner program, in combination with our industry-leading, 7-year warranty, showcases our confidence in providing Mahindra customers a best-in-industry ownership experience.

“Mahindra continues to set the standard for performance and dependability, earning 98 percent owner referral and delivering customer peace of mind when they make the smart choice to purchase a Mahindra tractor. We are focused on assuring customer delight at every interaction and creating innovative support initiatives to help customers get their work done with minimal downtime.”

“We are pleased to support our dealers by enabling them to offer this loaner service to customers. This program provides dealers with the opportunity to have dedicated loaner tractors available to provide to customers requiring major repair work on their own tractor,” says Ray Schroth, senior director, aftersales, MNA. “This program gives our dealers an opportunity to offer new and current customers an added layer of confidence and assurance that is only available from Mahindra tractor dealers.”

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