Fill er up. If you are driving across Iowa, you might notice a new sticker at the gas pump — “Super Duper Unleaded.” The Iowa Corn Growers Association recently launched a new communications campaign to educate consumers about E-15, a higher-octane fuel made from 15 percent ethanol and 85 percent gasoline.
“Many consumers get to the pump and automatically reach for Super Unleaded because it’s the cheapest fuel, without any knowledge that it contains ethanol. Although E-15 is even cheaper yet, many believe you must own a flex-fuel vehicle to use it, which isn’t the case,” said Iowa Corn Promotion Board President Larry Klever, a farmer from Audubon. “The ‘Super Duper Unleaded’ campaign is a fun and lighthearted way to let people know E-15 is very similar to Super Unleaded — but even better. It’s ‘Super Duper.’”
In 2012, the U.S. Environmental Protection Agency (EPA) approved E-15 for use in model year 2001 and newer vehicles, including cars, light-duty trucks, medium-duty passenger vehicles (SUVs), and all flex-fuel vehicles (FFVs). This approved group of vehicles includes more than 80 percent of the cars, trucks, and SUVs on the road today.
Currently, you can find E-15 at more than 30 fuel stations throughout Iowa. This fall 100 new stations aim to bring E-15 to the pump.