Today, 49 organizations spanning multiple industries announced they have joined forces as part of a new coalition dedicated to helping close America’s digital divide.
Convened by farmer-owned cooperative Land O’Lakes, Inc., the newly formed American Connection Project Broadband Coalition will advocate for public and private sector investment to bring high-speed internet infrastructure to rural areas, in addition to advocating for policies and contributing their own resources to facilitate remote education, health and mental health services, job opportunities and more, with the goal of connecting and lifting up all American communities through access to modern digital technology. The Coalition is continually adding members who share a desire to connect the country.
“All too often, farmers, business owners and even school children are disadvantaged by being on the wrong side of our country’s digital divide, a problem that has become more acute as we deal with the challenges of COVID-19,” said Beth Ford, president and CEO of Land O’Lakes Inc. “But this isn’t just a rural issue. The American Connection Project Broadband Coalition represents a mix of companies from tech, health care, agriculture, and more who understand the ramifications of our country’s broken internet infrastructure and who have the willingness and expertise to help address this need. We are so grateful to our partners who recognize that connecting all Americans is possible and who are willing to work with us to close our country’s digital divide and invest in our collective future.”
In conjunction with the launch of the Coalition, the companies today sent a letter to President Donald Trump and congressional leadership urging them to “enact groundbreaking broadband connectivity legislation that includes the necessary resources to close the digital divide in this country.”
The Coalition recognizes that bridging America’s digital divide is a costly goal, but firmly believes it is worth the investment. The Federal Communications Commission estimated in 2017 that it would cost $80 billion to bring high-speed internet to remaining parts of the country that do not have access, while a more recent U.S. Department of Agriculture report estimated it would require “between $130 and $150 billion over the next five to seven years, to adequately support rural coverage and 5G wireless densification.” However, a study from the U.S. Chamber of Commerce’s Technology Engagement Center has found that “better adoption of online tools and digital services by businesses outside metropolitan areas could create 360,000 new full-time jobs in rural areas and add more than $140 billion to the U.S. economy over the next three years.”
In the letter, the Coalition added, “As we look to help our nation recover from this global pandemic, let’s make a smart investment in the future competitiveness of this country and ensure that all Americans, in both rural and urban areas, are able to access the internet.”
The member companies have also collaborated in a number of ways prior to launch. Throughout the COVID-19 pandemic, Land O’Lakes, Inc. and other partners have established free, guest Wi-Fi access points outside Land O’Lakes’ business locations in more than 150 communities. For example, Microsoft donated hotspot boosters to further the reach of the guest Wi-Fi, so that area residents could safely conduct business, communicate with family and friends, and carry out other daily activities online while staying socially distanced in their cars.
In April, the Coalition sent a letter to all 50 U.S. governors, asking for their support of the initiative and inviting them to leverage their own resources to add more Wi-Fi hotspot locations around their states. In addition, the Coalition asked states to support policies that would make telemedicine more accessible and affordable and urged their support of robust state and federal infrastructure investments to solve rural internet connectivity challenges.