Yamaha gives $8,500 to promote safety through college ag organization


Yamaha is connecting with the National Agricultural Communicators of Tomorrow to help promote the safe, responsible use of ATV and Side-by-Side vehicles in agricultural settings.

As part of the Yamaha Outdoor Access Initiative, the vehicle manufacturer is giving $8,500 to four chapters of the collegiate communication organization: 3,500 is going to Oklahoma State University, $2,000 to Utah State, $2,000 to the University of Florida, and $1,000 to the University of Illinois Urbana-Champaign. Yamaha transitioned its longstanding support of the NACT organization from an independent scholarship program to the OAI this year to allow for expanded funding, and increasing the number of chapters receiving financial support.

“Yamaha’s goal for this program — the reason we work with ag students year after year — is to provide them with important information relating to the safe, responsible use of ATV and Side-by-Side vehicles they can carry with them throughout their professional communications careers,” said Steve Nessl, Yamaha’s ATV & SxS group marketing manager. “Many of the ACT chapters have really embraced the program from inception, which allows us to expand and reach even more students year after year.”

The granted funds go toward helping students attend the annual Ag Media Summit, the largest gathering of agricultural media professionals in the country. Events such as the AMS help to further develop the communication skills of young people from the classroom environment into real-world applications.

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