A recent survey conducted by the American Lamb Board (ALB) has found U.S. consumers are developing a palate for lamb. “The American Lamb Board has devoted more than a decade to building awareness and demand for Lamb,” said Megan Wortman, ALB executive director. “As we work through our 2018 strategic plan, advancing American Lamb’s value […]

The Accurate Labels Act would prevent the issuance of inaccurate labels that mislead consumers and drive up prices.

Consumers are stopping at the sight of red labels in the grocery store, according to a new study led by a University of Florida researcher.

If farmers could no longer control weeds with existing herbicides, American consumers would take notice pretty quickly.

The National Chicken Council (NCC) has gotten down to brass tacks when it comes to consumer assurances. The United States’ oldest and largest national association representing the U.S. broiler chicken industry has rolled out a set of industry-wide standards for broiler chicken welfare – the “Chicken Guarantees.” The standards are launched as part of NCC’s […]

When it comes to talking to consumers about food choices and farming practices, Michelle Miller, aka the Farm Babe, is quite comfortable.

People across the globe care about what goes on their tables, but most consumers are confused, according to a survey sponsored by Elanco’s Enough Movement.