NCBA CEO Colin Woodall responds to Bill Gates suggesting that consumers in wealthy nations should switch to “synthetic beef” as an alternative to real beef.
University of Kentucky economists found that consumers are trying plant-based meat alternatives but not at a rate that would replace demand for beef.
Plant-based meat and dairy alternatives have faced a lot of condemnation in recent years, stirring up emotions from consumers and producers alike.
We live in a country where our food supply allows us to have the demands for modern foods. But there’s a lot more to the system than that.
Veggie burgers and regular burgers have coexisted for decades just fine with no issues, so what’s changed in today’s world?
We must ensure that fake meats are properly vetted and regulated to protect the health and well-being of consumers and prevent false or deceptive marketing.
Leghemoglobin, used for the Impossible Burger blood, has genetically engineered roots and is groundbreaking in other ways.
Instead of vilifying fake meat, show the consumer that you welcome innovation and will work harder to earn their trust and produce superior products.