A recent survey conducted by the American Lamb Board (ALB) has found U.S. consumers are developing a palate for lamb. “The American Lamb Board has devoted more than a decade to building awareness and demand for Lamb,” said Megan Wortman, ALB executive director. “As we work through our 2018 strategic plan, advancing American Lamb’s value […]

The American Lamb Board (ALB) has approved a new long range plan for 2018-2022 to focus the work of the checkoff and its stakeholders in the areas of promotion, information, and research over the next five years – and it boldly sets a demand growth goal. The strategic objective of the plan is to increase […]

“In the red meat protein business, we are providing life experiences,” Travis Hoffman said.