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New Holland customers can now get a truck to match

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Loyal to the New Holland blue? Now you can get behind the wheel of a Ram Harvest Edition truck in the iconic color. The trucks will be available at Ram dealers from late November through January 2018.

Launched at the Farm Progress Show in Decatur, Illinois earlier this year, the Ram Harvest Edition, available in New Holland blue, is designed specifically with American farmers in mind. Available across the Ram 1500, 2500, and 3500 lineup in all four-door Quad, Crew, and Mega cab configurations, the Harvest Edition is powerful enough to haul the family tractor and rugged enough to navigate rough farm roads and pastures.

“New Holland and Ram share the same values when it comes to making sure American farm families have the equipment they need to get the job done from crop planting to harvesting,” said Chun Woytera, Senior Director of Commercial Marketing for New Holland North America. “We are excited to partner with Ram to offer farmers the opportunity to showcase their New Holland brand pride on and off the farm.”

The Ram Harvest Edition trucks are packed with farm-friendly features including a one-inch suspension lift, on/off-road tires, black tubular side steps, a durable spray-in bedliner, fold-out bumper step, and mud flaps, rubber floor mats, skid plates, and tow hooks (4×4), and heated seats (optional). Ram Heavy Duty models also come with a cargo-view camera.

A first-of-its-kind in the industry, the Ram Certified Agriculture Dealership (CAD) program equips dealers to properly address the needs of farmers and ranchers in their local communities. This certification lets farm and ranch families know staff at these dealerships have a far deeper understanding of agriculture business and its unique vehicle requirements. It also signals the dealership’s commitment to activities like the timing of the cherry harvest, milking schedules, and calving season by adjusting parts of its operations to accommodate the demands of every commodity and every season.

Ram 1500 Harvest Edition MSRP starts at $39,910, plus $1,395 destination charge. Ram Heavy Duty models start at $46,235.

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