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Cargill launches Facebook campaign to support milk drive

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Cargill Animal Nutrition has launched a new Facebook campaign to support The Great American Milk Drive. The company has announced it will donate three servings of milk—the recommended daily amount for Americans—for every person who shares how much they care for their dairy animals using the HerdFirst Facebook frame and hashtag #putyourherdfirst, from now until October 31.

“We are proud to recognize the dairy farmers who put their herds first every day with a donation to The Great American Milk Drive,” says Daryn Kracht, commercial director for Cargill’s U.S. dairy feed business. “This campaign is one way for us to live our mission of nourishing the world, while supporting the industries and communities we serve.”

Cargill’s new HerdFirst calf and heifer nutrition line is designed to help dairy farmers balance the needs of their young animals with the needs of their business, so they can continue to produce the nutritious milk that consumers need.

“Cargill’s gesture is a win-win for dairy farmers and for people who are challenged by hunger,” says Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc. “Times are tough for dairy farmers, but we also recognize that many people in our communities have it tough, too, and they don’t have access to nutritious foods such as dairy. While Cargill’s commitment to The Great American Milk Drive will help farmers, we are very pleased to also see families getting the food they desperately need.”

Since its inception, The Great American Milk Drive has delivered more than 1.8 million gallons – over 28 million servings – of milk to Feeding America food banks through this first-of-its-kind national program. But there’s still work to be done to help ensure the 12 million children who rely on Feeding America food banks have regular access to milk, which is one of the most-requested, but least-donated, items at Feeding America food banks. On average, these food banks are only able to provide the equivalent of less than one gallon of milk per person per year.

“Not many people realize how much fresh milk is needed at food banks across the country,” said Victor Zaborsky, vice president of marketing for MilkPEP, the group behind The Great American Milk Drive. “We’re grateful for programs like this one that not only help spread the word for that need, but are also helping us to meet our goal of providing more than 50 million servings of milk to kids and families in need by 2020.”

The HerdFirst frame can be found on Facebook by searching the term HerdFirst in the profile picture frames or by following the Cargill Cares Facebook page. For more details on the campaign, and to learn more about HerdFirst products, visit www.putyourherdfirst.com.

Tags: Livestock News, Dairy News, Food Insecurity
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