In a first for the FOOD & WINE Classic in Aspen, Beef. It’s What’s For Dinner. will offer attendees an on-site virtual reality ranching experience. Through this technology, attendees will have an opportunity to virtually visit a farm or ranch where they can explore how cattle are raised to produce high-quality beef. In addition to […]

Beef. It’s What’s For Dinner. is kicking off Memorial Day weekend and the start of grilling season by sharing these tips for a flawless grilled meal. Consider your cut While classics, such as the Strip Steak and Ribeye, can be an easy go-to, there are endless options when it comes to cuts of beef. Why […]

A new report released today shows cattle producers just keep getting better and better at raising high quality beef.

The United States Court of Appeals for the Ninth Circuit has upheld a lower court ruling that the Beef Checkoff program is interfering with ranchers’ First Amendment rights, and that the government should be enjoined from collecting funds for the program without rancher consent. The Beef Checkoff is a federal tax that compels producers to […]

Although beef is one of the least wasted commodities produced in the U.S., at around 20 percent of edible product going to waste, consumers could help improve beef sustainability by 10 percent simply cutting that waste in half.  The Beef Checkoff 30 Day Food Waste Challenge encourages Americans to raise awareness and introduce simple changes […]