“Reset Yourself with Dairy” is a youth-centric evolution of the dairy checkoff’s consumer campaign. The focus is on Gen Z and their perceptions of dairy.
The farmer-founded Fuel Up to Play 60 — created by the dairy checkoff and NFL — developed a website, educator dashboard, and an enhanced student app.
The Protein PACT is the first joint initiative of its kind designed to accelerate momentum and verify progress toward global sustainable development goals.
The national and local dairy checkoffs have teamed up to launch the Your Dairy Checkoff podcast to answer questions you may have about checkoff promotion and to showcase the collaboration to build dairy sales and consumer trust. Two dairy farmers and industry experts will host each episode and interview guests based on topics that farmers […]
The dairy checkoff has awarded 12 scholarships to students enrolled in programs that emphasize dairy and who have potential to become future dairy leaders.
The emergence of milk as a surprising social media superstar of the stay-at-home months inspired MilkPEP to bring the got milk? tagline to a new generation
Twitter can also be viewed as a necessary evil by the media, celebrities and politicians. It’s the same thing with involving agricultural activists.
College Aggies Online is vital because it’s at this age that students begin to form strong opinions on food and environment and where they ask questions.
Congrats to these 12 students who have taken home academic scholarships from the dairy checkoff and have shown the potential to become future dairy leaders. The National Dairy Promotion and Research Board (NDB), through Dairy Management Inc., which manages the national dairy checkoff, annually awards $2,500 scholarships to each student. In addition, the NDB awards […]