Entry-level farmers continue to gravitate to Kubota L-Series


Some farmers just want to buy a simple, strong utility tractor without all the bells and whistles. That’s where the Kubota L-Series comes in.

Ideal for maintenance chores to commercial landscaping and small farming, the Standard L-Series prides itself on being simple, yet powerful.

“Our Standard L-Series is a great tractor for an entry level because it allows the purchaser to get a tractor that has a lot of the features that they really need at an economy price without getting a bunch of features that they don’t need or don’t want on a particular tractor,” said Robert Cockroft, Senior Product Manager, Kubota.

We had the opportunity to chat with Cockroft at the Kubota booth at the 2017 Farm Progress Show on why the L-Series continues to be Kubota’s number one selling compact tractor in the U.S.

“Kubota really focuses on reliability, ease of maintenance, longevity, and just meeting the customer’s needs overall as far as form and function, and the Standard L is kind of the culmination of that,” Cockroft said.

Another thing customers like about the Standard L is the options, Cockroft said. Equipped with options such as a gear or HST transmissions, two-wheel drive availability, and select horsepower from 25 to 47, the compact tractor is not only simple and powerful, but also versatile.

And no matter the season or weather conditions, the Standard L-Series has a versatile range of implements to handle virtually any job – from the LA525 front loader and the BH77 backhoe, to pallet forks, a bale spear, and rear snow blowers.

“A customer can get what he really needs versus just buying a stock that comes with this transmission, these tires, and that’s all you can get,” Cockroft said.

It’s also built on solid customer feedback.

“We have a range that fits everybody’s needs, but a lot of people gravitate towards the Standard-L Series and they seem to really appreciate the value that is packed into it,” Cockroft said.      

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