The Super Bowl is great at bringing out some creative commercials — there are lists all over the place of the best Super Bowl ads. However, we don’t often get commercials that speak to the farming community or highlight what we do to help feed all of those people who are watching the big game (not to mention during the other 364 days of the year). It is exciting to see food production and other pieces of agriculture featured, and while sometimes they get it very right (for proof, take a look at our list of the best ag-related Super Bowl commercials), sometimes companies and other organizations get farming so very wrong.
Some of the folks on this list won’t surprise you — entities like PETA and Chipotle have been targeting modern agricultural practices and our farming community for years. Others on this list probably just got too sucked up into their marketing agency’s pressure and went off the rails that way. Often, a commercial or ad campaign is more a one-off misstep that (hopefully) was a short-sighted money play rather than rooted in larger philosophical spite against some in the farming community. Thankfully, no matter the motivations behind these Super Bowl ads, we have YouTube to preserve all the messy details. Anything from the past decade or so is easily accessible today and will be in the years to come.
Here are our picks for the five worst Super Bowl commercials made in recent years. After watching each video, you can rank which ad you thought was the absolute worst and did the biggest disservice to modern agriculture and our ever shrinking number of hard-working American farmers.
Which one did you rank as the worst Super Bowl ad for farmers? We’d love to hear your thoughts in the comments below or on our Facebook page.