The Build Your Base with Beef program provides information to athletes with education materials developed around a whole plate experience.
Checkoff program funding has made a big impact on farming and American pop culture, but it is also often plagued with political and other concerns.
R-CALF USA has expanded their legal campaign to end the Beef Checkoff program by the U.S. Department of Agriculture. The national independent rancher group is now asking for a halt to checkoff funds in Hawaii, Indiana, Kansas, Nebraska, Nevada, New York, North Carolina, Pennsylvania, South Carolina, South Dakota, Texas, Vermont, and Wisconsin as well. “R-CALF […]
In a first for the FOOD & WINE Classic in Aspen, Beef. It’s What’s For Dinner. will offer attendees an on-site virtual reality ranching experience. Through this technology, attendees will have an opportunity to virtually visit a farm or ranch where they can explore how cattle are raised to produce high-quality beef. In addition to […]
Beef. It’s What’s For Dinner. is kicking off Memorial Day weekend and the start of grilling season by sharing these tips for a flawless grilled meal. Consider your cut While classics, such as the Strip Steak and Ribeye, can be an easy go-to, there are endless options when it comes to cuts of beef. Why […]