The Opportunities for Fairness in Farming Act of 2023 was reintroduced intending to overhaul checkoff programs including the beef checkoff.
Each year, the Beef Checkoff-funded Master of Beef Advocacy program recognizes an individual who’s successfully engaging in conversations with consumers about beef and how cattle are raised. This year’s winner is Tucker Brown, a sixth-generation cattle rancher from Throckmorton, Texas who has been using social media platforms to tell his ranching stories.
The Cattlemen’s Beef Board will invest approximately $38.5M into programs of beef promotion, research, consumer information, and more in 2023.
Beef and NASCAR have always gone hand-in-hand, and the Beef. It’s What’s For Dinner. 300 is the perfect opening for the Xfinity Series on February 18.
As school budgets get smaller, Beef Councils around the country are offering grant programs for teachers looking to “Beef Up” their classrooms. These grant programs allow teachers and students opportunities to learn more about beef by cooking in a hands-on, educational setting.
Consumers today are more open to the nutritional benefits of beef, but getting there was not easy and required consistent investment in nutrition research.
The Build Your Base with Beef program provides information to athletes with education materials developed around a whole plate experience.
Checkoff program funding has made a big impact on farming and American pop culture, but it is also often plagued with political and other concerns.
A 3-ounce serving of healthy lean beef provides 10 essential nutrients in about 170 calories, including high-quality protein, zinc, iron and B vitamins.
R-CALF USA has expanded their legal campaign to end the Beef Checkoff program by the U.S. Department of Agriculture. The national independent rancher group is now asking for a halt to checkoff funds in Hawaii, Indiana, Kansas, Nebraska, Nevada, New York, North Carolina, Pennsylvania, South Carolina, South Dakota, Texas, Vermont, and Wisconsin as well. “R-CALF […]