Beef. It’s What’s For Diner. launches ‘Cattle Calling’ docuseries

AGDAILY Reporters · June 29, 2023

Ranchers do a lot to care for their cattle; their job description is far from 9 to 5. Beef. It’s What’s For Dinner. is allowing viewers to step into the world of the modern-day cattle rancher as they navigate the trials and tribulations that will enable them to continue the lineage of the American beef producer in their new docuseries Cattle Calling.

The first episode of Cattle Calling focuses on Kinzie Burtrum and the Burtrum family (Burtrum Cattle LLC of Oklahoma) as they work to ensure their ranch and family thrive despite a complex and changing landscape.

Viewers follow along to see how this family adapts to care for the land and the cattle and ensure their operation can continue. Cattle Calling continues the Beef Checkoff’s ongoing emphasis on connecting with consumers and sharing the stories of beef producers.

More episodes are promised, but a release date has not yet been published.