A lesson for farmers is to go where your audience is. That means if consumers are on social media, bring your message there.
I’ve been working in the agriculture industry for six years, and since coming on board, I’ve been intimately involved in almost every dairy issue or crisis as well as attending almost every one of our industrywide crisis drills. Here’s what I recommend you do soon — if not today — to prepare, because the worst […]
You’ve spent time building your farm or ag-business website. It has quality copywriting, beautiful photos, and a few videos about the farm (I recommend “Why you farm” and “What you farm” videos as well as farm tour videos). You’ve done great work, so people will learn more about your business. Your website analytics are telling […]
The daily reports in mainstream media about how agriculture is killing us never seem to match reality.
Successful agricultural conversations can provide consumers with accurate information and a realization of just how much agriculture can benefit our lives.
Most people don’t want perfect. They want something real. Here are four things to help you get started if you’re stuck.
#Februdairy is only the latest hashtagging for agriculture movement, which are often jumped on by anti-agriculture activists.
In the four and a half years I’ve been blogging, I have banned only 60 people. Every time I consider banning a Facebook follower, it’s a tough decision.
A vast majority of farmers use social media to obtain general news and information that can help them improve their farming operations.