The 2023 #HerestotheFarmer campaign is kicking off across social media as Luke Bryan gears up for the start of his annual Farm Tour concert series in September. Bayer is again the presenting sponsor of the tour and Kroger is partnering for the second year in a row. Now through Nov. 30, 2023, Bryan, Bayer, and […]

Bayer and Luke Bryan are partnering to celebrate America’s farmers and help fight hunger by encouraging use of #HerestotheFarmer on social media.

Luke Bryan for his 2019 Farm Tour, an annual event that uses music to salute the farmers who work behind the scenes to bring food to America.

More than 1 million meals were donated to hungry families across America thanks to the efforts of Bayer and Luke Bryan.

The show must go on! After cancelling the first stop on the Luke Bryan Farm Tour Wednesday in South Carolina due to Hurricane Matthew evacuations, Bryan still put on a stellar performance Thursday night in Greenback, Tennessee … despite his arm in a sling and a souvenir Blount Memorial Hospital bracelet. According to a local […]

Hurricane Matthew has put the 2016 Luke Bryan Farm Tour on hold a day. Due to the surging storm’s evacuation orders that began Wednesday in the coastal areas of South Carolina, the first stop of the Luke Bryan Farm Tour at Culler Farms in Gaston, South Carolina was cancelled. According to Bryan’s news release, the […]